Allison's Blog- Social Media & Marketing

             Part one of my social media monitoring project focused on Taylor Swift’s release of one of her most recent singles, “You Need to Calm Down”. In part two, I will be focusing on some of Taylor’s more neglected potential fan groups, as well as using data analytics tools to come up with recommendations for how she should interact with these demographics.             After looking at the worldwide trends for Taylor Swift, there were a few interest areas that I found surprising.             The first fact that I found unexpected was that the United States was only third on the list of popularity, with a 78% in popularity. Secondly, I was not expecting the Philippines to be number one on the list, as I do not think of the Philippines as having strong ties to U.S. culture. A quick Google search showed, however,...

Introduction:             It seems to me that it would be nearly impossible to find someone in today’s world who has never heard of Taylor Swift. Nonetheless, for those who feel they are ill-informed about Tay-Tay, she started out singing country music with a self-titled album in 2006. Since then, she has moved on to record songs of many genres, though her music could generally be labeled under the pop umbrella. One of her most infamous moments occurred in 2009, when Kanye West stormed the stage in the middle of her VMA acceptance speech to say that Beyoncé should instead have won the award. From this moment forward, Swift would have an image in many people’s minds as “America’s sweetheart”, which her younger fanbase and overall pleasant appearance also contributed to. For the vast majority of her career, another famous part of Taylor’s personal branding was her silence about political issues on either side. This has increasingl...