Allison's Blog- Social Media & Marketing

             Part one of my social media monitoring project focused on Taylor Swift’s release of one of her most recent singles, “You Need to Calm Down”. In part two, I will be focusing on some of Taylor’s more neglected potential fan groups, as well as using data analytics tools to come up with recommendations for how she should interact with these demographics.             After looking at the worldwide trends for Taylor Swift, there were a few interest areas that I found surprising.             The first fact that I found unexpected was that the United States was only third on the list of popularity, with a 78% in popularity. Secondly, I was not expecting the Philippines to be number one on the list, as I do not think of the Philippines as having strong ties to U.S. culture. A quick Google search showed, however,...

Reading Reflection Post #2: Groundswell Chapters 5-8             For almost all of us who have experienced life as a pre-teen, we know that puberty can be an awkward time in a person’s life. Tweens feel awkward in their changing bodies, experiencing a whirlwind of new emotions, and parents and their children alike hate the dreaded “talk”. For adolescent girls specifically, however, the onset of young adulthood creates a unique and uncomfortable new change: namely, periods.             Luckily for these girls, in recent years, conversations about periods have been moving away from shame and stigma, and towards education and openness. In fact, many companies are creating messages about ending the stigma of periods, particularly those that sell pads and tampons. Charlene Li and Josh Bernoff bring up a case study of such a website in their book “Groundswell: Winning in a Wor...

Charlene Li and Josh Bernoff’s book “Groundswell: Winning in a World Transformed by Social Technologies” is a great guide for any business employee looking to make an impact in today’s world of social media marketing, regardless of whether they are just starting out, or already a tech-savvy expert. If the book has one main takeaway, it is that the groundswell, which is public opinion that travels through the masses via the internet, is unpredictable and uncontrollable. In Li and Bernoff’s words, “this movement can’t be tamed. It comes from a thousand sources and washes over traditional business like a flood. And like a flood, it can’t be stopped in any one place. Often it can’t be stopped at all” (9). Flood preparation is good for us to practice in the digital world as well as the real one! To employees and business owners who are unfamiliar with online methods of communication, all of this may sound intimidating, and maybe even a little bit scary. Not to worry! In chapter 2,...