In October of 2010, Microsoft released a series of commercials promoting their new Windows phone, which ran on Windows 7, an operating system that was new at the time. The premise of the commercial, which can be viewed below, was one that is becoming increasingly common: we spend too much time on our smartphones, and it is preventing us from experiencing all the wonderful things that exist in the world around us. https://youtu.be/282tOyZUIpc The ad depicts people in a variety of situations who are unable to peel their eyes away from their phones: from a professional masseuse, to a doctor in the middle of performing surgery, and even a man who is missing the sexily-clad female companion standing right in front of his bed. In response to our collective technology addiction, they ask one word: "really?" The message of this commercial is in many ways risky, and arguably against Microsoft’s ...
Comments
Post a Comment